Adrian Johnson is an Adjunct Professor of Entrepreneurship and a technology and media entrepreneur. Since 1993 he has co-founded several companies, including Poptel, Germany’s first phone-to-phone Internet telephony service provider (VC-funded and successfully sold in a trade sale); Archimation (, Germany’s first architectural animation and visualisation company; MrFootage (, a web-based film footage library; and Eventival (, the leading online film festival management system.

Adrian is currently developing seriesIMPACT (, an “EdTech” business creating “nextgen” gaming and simulation products for education and training. Early customers comprise business schools and companies in the Media, Pharmaceutical, Insurance and Internet industries.

At INSEAD Adrian is an Adjunct Professor and teaches the legendary “Your First Hundred Days” (YFCD) MBA/EMBA course in Fontainebleau and Singapore as well as Executive Education customer-specific and open-enrolment programmes. Adrian designed the YFCD course delivery platform and co-created the latest course scenario. Adrian is also a supervisor of final EMBA student projects, and has been teacher, judge and mentor for Startup and Sci-Tech Commercialisation Bootcamps. After fourteen years on the INSEAD MBA Admissions Committee, he now sits on the INSEAD EMBA Admissions Panel.

Adrian works with C-suite Executives of multinational corporations on issues such as digital transformation, change management, intrapreneurship and business model creation. Investing in the leaders of tomorrow, Adrian is the Programme Director of the Summer@INSEAD business awareness summer camp for 15-17 year olds.

Before becoming an entrepreneur, Adrian began his career with ICI. After his MBA, he moved to the IT services industry, later working for the German Treuhandanstalt, privatising East German companies in Dresden and Berlin.

Adrian is British, but spent most of his childhood in Sierra Leone, Kenya and the USA. His ventures were founded in Germany, France and the UK. He studied Electrical Engineering at Imperial College London and earned his MBA from INSEAD.